And, just like you, we value just how important they are as members of our family.
We are passionate about health and nutrition because we want them to live long, healthy lives. We also appreciate that our pets are completely dependent on us. Their health and well-being is based on the decisions we make as pet parents.
That’s why we’re so discerning.
We've been keepin' it real since 2007.
OUR MISSION IS SIMPLE:
Offer only the healthiest foods, treats, supplements and accessories available.
ONLY the best for pets, their people, and the planet.
We don’t sell just anything and everything. In fact, every single product in our Wellness Centres is a researched decision. This goes far beyond the foods, treats and supplements we offer. Every product has met our rigorous standards and every manufacturer shares our philosophies. Even our toys and beds are free from toxic dyes and phthalates, and even our body care products are free from sulfates and parabens.
After all, we won’t sell anything that we wouldn’t give our own pets.
WHAT WE DON'T SELL IS JUST AS IMPORTANT AS WHAT WE DO SELL.
There's a reason a product isn't on our shelves! For example, ask us why we’ve never sold the likes of rawhide chews, latex toys or clay-based litter.
WE’RE ALWAYS EVOLVING TO BE BETTER
We embrace nutritional advances and we never hesitate to replace a product if we believe there is a superior alternative. We never hesitate to drop a product if we believe a company is beginning to put profit before principle.
Continued learning is at our core. From attending lectures and tradeshows worldwide, to our daily meetings, assignments and exams, our Education Coordinator ensures we’re on the cutting edge of nutritional science and advances from the most respected veterinarians in the pet health movement.
We do this so you can choose any product in our Wellness Centres with confidence. It’s our commitment to you. It’s our commitment to #dogood.
And that’s our mission.
We LOVE to
We’re on a mission. We want to change the world. And we are achieving this by offering only the healthiest products for pets, their people, and the planet.
We’re not a chain. We’re not a franchise. We’re 100% Canadian. We’re made in Saskatchewan and we’re fiercely proud of this. And we want you to share in this pride.
It’s not a cheap marketing ploy – we really do believe in giving back. It’s at our core. We believe in supporting our local and worldwide community. We are happy to help our local animal rescues through sponsorships and initiatives like our #SpayItForwardprogram.