We believe our pets deserve real food in amounts proportional to their naturally carnivorous diets. We also understand that in the busyness of our daily lives, preparing a daily gourmet meal for our cats is somewhat unattainable. We wanted to provide a solution, so we created The Simple Food Project: the healthfulness of a freshly prepared meal with the convenience of “scoop & serve”. Tested & approved by our own kitties, we hope yours love it just as much!